When the Pu'er tea market becomes a Schrödinger's cat, no one knows what will happen tomorrow. It may become popular overnight, or it may become cold overnight. The emergence of new products has set off a craze in the market, and the popularity of old tea has been driven by the return of tea drinkers. In this market where anything is possible, most people don't know what to do. Not only are they afraid of losing the opportunity to gain the upper hand while waiting and watching, but they are also afraid that taking rash actions will become a stepping stone for others. The more uncertain factors there are, the more cautious you need to be when making decisions. If the fight against COVID-19 is a long-term battle, the way we drink tea will change too. From drinking tea in a group to drinking tea alone, from offline tasting to online sharing, this will be a big trend. For tea merchants, how to achieve the effect of one person drinking tea to a group of people and how to promote online sharing are top priorities. However, it will take some time to achieve these two goals. What should tea merchants do during this period? If personalization is a trend, creating personalized products requires continuous exploration. Sharing experience with each other within the industry will be the norm, shifting the focus from pure product production and processing to the creative design of products and the community needs of tea drinkers. Then find a breakthrough from these needs, use reasonable designs to cater to consumers, and use cost-effective products to impress consumers. Success is not far away. When watching Douyin videos becomes a culture, how to integrate tea culture into this circle is what all tea merchants should do now. Develop everyone who watches videos into a pioneer in sharing tea culture. Driven by the effect of spreading the word from one to ten, a new way of tea consumption was formed.

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